More Than a Gimmick? How Emojis Might Find Lasting Marketing Appeal
Fev. 14 2016
There's been a ramp-up in mind share and investment put toward better leveraging emojis and similar messaging tools. Furthermore, emoji appeal isn’t strictly limited to an age demographic.
Marketers Want to Start Measuring Emoji Viewability
Jan. 24 2016
"A lot of people are investing in emoji creation and development, but they're not getting scale and measurement after they end investment." Emogi CSO, Alexis Berger, chats with Moat's Jonah Goodhart, and Adweek's Lauren Johnson.
Moat, Emogi Partner for Metrics around Emoji, Stickers and GIFs
Jan. 13 2016
As marketers increasingly make use of emojis, stickers and GIFs in mobile messaging efforts, metrics are welcome news for providing insight into how these elements are being used so efforts can be optimized.
Third-party Measurement Comes to Branded Emojis and Sticker
Jan. 12 2016
The new partnership between Emogi and Moat will give brands insights, measurement and analytics for emojis, stickers and GIFs across mobile messaging platforms. Whitney Fishman, Managing Partner of Innovation and Consumer Technology at MEC says "This ensures that they're getting the most value for their money and also key takeaways about their consumers."
Emogi and Moat Announce Partnership to Bring Brand-Focused Metrics to Mobile Messaging
Jan. 12 2016
"The opportunity for brands to benefit from native integration of content in mobile messaging in a way that supports consumers' desire to communicate with fun graphical elements is intriguing," said Susan Schiekofer, Chief Digital Investment Officer of GroupM North America. "The Emogi and Moat partnership is an interesting development in that it promises both consumer convenience and utility, and the accountability advertisers require to invest in this medium."
A Brief History of Food Emoji
Dec. 28 2016
75% of U.S. consumers are interested in having more emoji choices - of course, this includes food emoji. Emogi's Alexis Berger adds to the NPR conversation, "People want stronger emoji options across categories including food — not just a coffee emoji, but specific drinks, not just food emoji, but specific restaurants or dishes."
The Year in Emojis
Dec. 9 2016
Kevin Del Rosario, associate director for social at Huge says "Emojis have become part of our user-behavior today; they are here to stay." Here are 5 charts that summarize the current state of emojis in the U.S.
Infographic: 92% Of World's Online Population Use Emoji
Nov. 21 2016
CMO.com reports on the 2016 Emoji Report: "Mobile messaging app and emoji use has reached widespread adoption as a way consumers express themselves."
Key Highlights From the 2016 Emoji Report
Nov. 17 2016
If you missed our presentation "Emoji and the Future of Language" at Social Media Week Chicago, check out the Social Media Week blog for the 2016 Emoji Report highlights.
Does the Emoji Represent the Future of Mobile Advertising?
Nov. 7 2016
These small emotion-fueled graphical icons may be the future of advertising. CEO Travis Montague already sees the existence of 1,851 emoji in the world as evidence that they now represent the "fastest growing language worldwide."
This Weekend, Celebrate All Things Emoji at San Francisco's 'Emojicon'
Nov. 4 2016
According to Emogi, an estimated 4.8 trillion mobile messages will be sent incorporating emoji by the end of 2016.
Connecting Brands to Consumer Conversations with Emoj
Oct. 25 2016
As brands marketers consider their approach to mobile media going forward, mobile messaging represents a strong opportunity to build brand affinity and word-of-mouth advocacy.
Connecting Brands to Consumer Conversations with Emoji
Oct. 25 2016
Emogi is offering a unique opportunity for brands to understand how people consume their branded content in mobile messaging, what drives its shareability and usage, and how to leverage those insights to become a regular part of their customer's communication.
Debunked: The Myth of the Dreaded All-night Coding Nightmare
Oct. 20 2016
Peter Elbaor, VP of Product at Emogi shares how the team works and plays hard together, and how they stay focused and motivated during big pushes.
Emogi Announces Appointment of New Chief Strategy Officer
Oct. 18 2016
Marketing and technology veteran Alexis Berger joins Emogi, a leading messaging platform, as its Chief Strategy Officer.
Infographic: How Consumers Feel About Branded Emoji
Oct. 10 2016
Emogi, 62 percent of the "emoji elite"—U.S. consumers who add emojis to 15 percent of their messages—want more variety and choices from their keyboard selections.
Your Next Ad is an Emoji. At Least It Should Be.
Oct. 7 2016
Emogi found that 75% of U.S. consumers are interested in having more emoji options than they currently do. People not only crave more variety and choice, but also emoji that reflect them personally.
A Complete Guide to Emoji Marketing
Sep. 29 2016
People may use an emoji in order to improve online communication, to be understood, to add a sentiment, or simply to express themselves as fast as possible in the most appropriate way.
How Marketers Should Approach Messaging Apps
Sep. 27 2016
Marketers from brands like Marriott, Coach and Cleveland Hustles, as well as technologists from Kik, Line and Emogi, met during Advertising Week in New York to discuss messaging apps.
How Emoji Fanatics are Shaping the Future of Messaging: Studying the Emoji Elite
Sep. 15 2016
New research from Emogi uncovered the Emoji Elite, heavy texters who add smileys to 15 percent of their messages.