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More Than a Gimmick? How Emojis Might Find Lasting Marketing Appeal

Fev. 14 2016

There's been a ramp-up in mind share and investment put toward better leveraging emojis and similar messaging tools. Furthermore, emoji appeal isn’t strictly limited to an age demographic.

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Marketers Want to Start Measuring Emoji Viewability

Jan. 24 2016

"A lot of people are investing in emoji creation and development, but they're not getting scale and measurement after they end investment." Emogi CSO, Alexis Berger, chats with Moat's Jonah Goodhart, and Adweek's Lauren Johnson.

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Moat, Emogi Partner for Metrics around Emoji, Stickers and GIFs

Jan. 13 2016

As marketers increasingly make use of emojis, stickers and GIFs in mobile messaging efforts, metrics are welcome news for providing insight into how these elements are being used so efforts can be optimized.

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Third-party Measurement Comes to Branded Emojis and Sticker

Jan. 12 2016

The new partnership between Emogi and Moat will give brands insights, measurement and analytics for emojis, stickers and GIFs across mobile messaging platforms. Whitney Fishman, Managing Partner of Innovation and Consumer Technology at MEC says "This ensures that they're getting the most value for their money and also key takeaways about their consumers." 

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Emogi and Moat Announce Partnership to Bring Brand-Focused Metrics to Mobile Messaging

Jan. 12 2016

"The opportunity for brands to benefit from native integration of content in mobile messaging in a way that supports consumers' desire to communicate with fun graphical elements is intriguing," said Susan Schiekofer, Chief Digital Investment Officer of GroupM North America. "The Emogi and Moat partnership is an interesting development in that it promises both consumer convenience and utility, and the accountability advertisers require to invest in this medium." 

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A Brief History of Food Emoji

Dec. 28 2016

75% of U.S. consumers are interested in having more emoji choices - of course, this includes food emoji. Emogi's Alexis Berger adds to the NPR conversation, "People want stronger emoji options across categories including food — not just a coffee emoji, but specific drinks, not just food emoji, but specific restaurants or dishes."

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The Year in Emojis

Dec. 9 2016

Kevin Del Rosario, associate director for social at Huge says "Emojis have become part of our user-behavior today; they are here to stay." Here are 5 charts that summarize the current state of emojis in the U.S.

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The Adorable Ads That Are About to Invade Your Text Messages

Nov. 26 2016

Emoji are the next frontier in advertising. The New Yorker's Jia Tolentino covers the Emogi platform.

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Infographic: 92% Of World's Online Population Use Emoji

Nov. 21 2016

CMO.com reports on the 2016 Emoji Report: "Mobile messaging app and emoji use has reached widespread adoption as a way consumers express themselves."

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Key Highlights From the 2016 Emoji Report

Nov. 17 2016

If you missed our presentation "Emoji and the Future of Language" at Social Media Week Chicago, check out the Social Media Week blog for the 2016 Emoji Report highlights.

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Emojis: Why We Love Them So Much and What They Mean

Nov. 14 2016

Research by Emogi found that online communication has become increasingly shorter due to the increased use of emoji.

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Does the Emoji Represent the Future of Mobile Advertising?

Nov. 7 2016

These small emotion-fueled graphical icons may be the future of advertising. CEO Travis Montague already sees the existence of 1,851 emoji in the world as evidence that they now represent the "fastest growing language worldwide."

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Emojicon Brings Familiar Text-message Characters to Life

Nov. 6 2016

An estimated 92 percent of people on the Internet use emoji, according to data from Emogi.

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This Weekend, Celebrate All Things Emoji at San Francisco's 'Emojicon'

Nov. 4 2016

According to Emogi, an estimated 4.8 trillion mobile messages will be sent incorporating emoji by the end of 2016.

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Connecting Brands to Consumer Conversations with Emoj

Oct. 25 2016

As brands marketers consider their approach to mobile media going forward, mobile messaging represents a strong opportunity to build brand affinity and word-of-mouth advocacy.

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Connecting Brands to Consumer Conversations with Emoji

Oct. 25 2016

Emogi is offering a unique opportunity for brands to understand how people consume their branded content in mobile messaging, what drives its shareability and usage, and how to leverage those insights to become a regular part of their customer's communication.

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Debunked: The Myth of the Dreaded All-night Coding Nightmare

Oct. 20 2016

Peter Elbaor, VP of Product at Emogi shares how the team works and plays hard together, and how they stay focused and motivated during big pushes.

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Emogi Announces Appointment of New Chief Strategy Officer

Oct. 18 2016

Marketing and technology veteran Alexis Berger joins Emogi, a leading messaging platform, as its Chief Strategy Officer. 

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Infographic: How Consumers Feel About Branded Emoji

Oct. 10 2016

Emogi, 62 percent of the "emoji elite"—U.S. consumers who add emojis to 15 percent of their messages—want more variety and choices from their keyboard selections.

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Your Next Ad is an Emoji. At Least It Should Be.

Oct. 7 2016

Emogi found that 75% of U.S. consumers are interested in having more emoji options than they currently do. People not only crave more variety and choice, but also emoji that reflect them personally.

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A Complete Guide to Emoji Marketing

Sep. 29 2016

People may use an emoji in order to improve online communication, to be understood, to add a sentiment, or simply to express themselves as fast as possible in the most appropriate way.

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How Marketers Should Approach Messaging Apps

Sep. 27 2016

Marketers from brands like Marriott, Coach and Cleveland Hustles, as well as technologists from Kik, Line and Emogi, met during Advertising Week in New York to discuss messaging apps.

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How Emoji Fanatics are Shaping the Future of Messaging: Studying the Emoji Elite

Sep. 15 2016

New research from Emogi uncovered the Emoji Elite, heavy texters who add smileys to 15 percent of their messages.

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Branded Emojis Coming to Messaging Apps

Sep. 23 2016

Startup Emogi says it can serve branded emojis to typically off-limits text fields.

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Why Emojis Are Now Big Business

Sep. 23 2016

The cartoon faces on your phone convey more emotion than most words. The founder of ad platform Emogi explains why they are serious business.

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How to Use Emojis in Your Marketing Campaigns

Aug. 24 2016

Emoji may help a brand add a personal element to its marketing messages and create an additional appeal to its audience.

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